Your to-do list is always a work in progress. At the end of each day, you wonder why there’s still so much left to do. You can’t remember the last time you took a proper lunch break, and breakfast is something you eat at your desk.
I get it, your business is your baby. But that doesn’t mean you have to do everything yourself.
Those tasks that aren’t your strong point, the ones you spend ages deliberating over – you can take them out of the equation. You can invest in your business and pay someone who knows what they’re doing. And that includes hiring someone to write your content too. If writing isn’t your strong point, the thought of producing a weekly blog post won’t make you punch the air Team America stylee. Chances are, it either won’t get done, or you’ll be up until midnight staring at a blank word document frantically trying to come up with the goods. While you understand the importance of having a blog, you just don’t have the time to maintain it. Let’s face it, blogging is time-consuming and posting new content on a regular basis takes a certain kind of dedication. But luckily for you, you can pay someone to do it for you.
Last week I looked at why it’s important to have a blog for your business. This week, I wanted to share the benefits of hiring a professional blogger.
To save time
Blogging is time consuming. Researching, writing, editing and finding images – it all adds up, and producing one blog post can take hours. If writing isn’t your strong point, chances are, you could also end up sitting staring at a screen for hours, struggling to string together a coherent sentence. By hiring someone to write your content for you, it means you can spend your time working on other areas of your business.
To have a consistent posting schedule
When maintaining your blog isn’t your number one priority, it’s easy to let it fall by the wayside. Outsourcing to a professional means a new blog post will land in your inbox every week. Or if you prefer, uploaded straight to your blog. They can even be scheduled weeks in advance. There’ll be no faffing around, or last-minute panic because you’ve forgotten to write your weekly blog post – it’s in the bag! What you get is a consistent posting schedule which will leave your audience happy, rather than disappointed.
To have well written, knowledgeable articles
A professional blogger knows what information to include and what to leave out. And sometimes, an outsider can understand your business needs better than you can yourself. A blogger understands how to craft words, knows how to research properly, and will provide you with a professionally written article that’s grammatically correct and speaks directly to your audience.
It can save you time and money
That’s right, hiring someone to look after your content could save you money. If you’re a small business owner, chances are you’re either writing blog posts yourself or giving the task to an employee. This means that other areas of your business are being neglected. As mentioned earlier, producing a finished blog post can take hours – sometimes more if writing isn’t your strong point. This means removing a member of your team from their current role at least one day a week to complete this task. And even then, the finished article might not properly convey what you’re trying to say. Also, you don’t have to pay a blogger sick pay or holiday pay.
You’ll have original content
A professional blogger knows it’s not okay to copy work from other sources. This isn’t only limited to words, but includes copyrighted images as well. Taking information from another website hoping that someone won’t notice is a big no, no. A blogger knows how to research information, and then turn it into an original article that’s aimed at your target audience.
I realise the thought of someone else writing your content may feel a little scary, but with one less thing to worry about, you’ll wonder why you didn’t do is sooner. Apart from giving you the opportunity to spend more time on other areas of your business, you’ll get a consistent posting schedule with carefully crafted content for your target audience.
If you’re still undecided about hiring someone to write content for your blog, drop me a message and I’ll answer any questions you may have.