With information so readily available, we walk around with the internet conveniently tucked away into our pockets. In just a few seconds we can be online accessing our favourite websites, and for many of us, we live in a world where we can now run a business from our mobile phone. The whole world is at our fingertips and you’d be crazy not to take advantage of it. If you’re a small business owner, chances are you’ve got a website, several social media accounts and possibly an online shop. But what about a blog? It’s probably something you’ve pondered over and possibly something you’ve even talked yourself out of, questioning if it’s worth the trouble. Well, the answer is yes – it is worth the trouble. Read on for 5 reasons why you should start a blog for your business.
To connect with your audience
A blog is a wonderful asset for your business. It’s the ideal online space where you can share relevant information with your customers and prospective customers. It’s a place where you can connect with your audience using more than 140 characters and include images too. You can share information not only about the benefits of your products or services but also snippets of real life. If you’re a small business, sharing a few personal stories that your audience can relate to is something that helps build trust. It helps customers get to know the real people behind the company.
To sell products and services
If you’re launching a new product or service, one of the best ways to promote it is to blog about it. Post sneaky peaks of what’s going on behind the scenes and get people intrigued. You can have a whole series of blog posts on the run up to the launch, and depending on the nature of your business, you could run a competition, a giveaway, or even promote an early bird price for the first few customers who sign up or purchase something.
To show your expertise
Having a blog is a good way to show your audience you know what you’re talking about. Whether you’re selling a service or a product, a blog is the perfect platform for you to share your knowledge and expertise. You can provide customers with all the information they’ll ever need about what you’re selling and answer questions they didn’t even know they had.
To build trust
Blogging on a regular basis, sharing your knowledge, and keeping your content fresh and relevant, all help build trust between you and your customers/potential customers. Even if you only produce one blog post per week, people come to expect it and will return on a regular basis to read what you have to say.
To win more clients
If you produce regular content for your blog, you’ll get potential customers more likely to buy from you. You’ve gained their trust, shown them you’re an expert in your field and you’ve given them important information about your products and services. The next logical step is to either make a purchase or point other potential clients in your direction.
Success with your blog won’t happen overnight. But then it’s not about a race to the finish line, it’s about turning up on a regular basis, getting your message out there and building trust with your audience. It’s about giving people the opportunity to understand what you’re all about, learn about your ethics as a company and find out relevant information about your products and services.
Next week, I’ll be looking at why hiring someone to write your blog content could help your business and also save you money.